As Senior Vice President and General Manager of Quaker Foods North America, Robbert Rietbroek is focused on delivering results for Quaker, one of PepsiCo’s largest subsidiaries and an important better-for-you brand within the company’s global growth strategy. With his proven track record of leadership and performance, Robbert is guiding the 140-year-old brand on its mission to be a modern nutritional authority, serving the health and wellness needs of consumers today.
Prior to joining Quaker, Robbert was Senior Vice President and GM of PepsiCo Australia & New Zealand. There, Robbert was responsible for PepsiCo’s snacks, beverage, and oats business and its portfolio of successful brands including Smith’s and Bluebird Potato Chips, Pepsi Max and Gatorade. Under his leadership, PepsiCo ANZ delivered top line, bottom line, and market share growth across all market units, strengthened relationships with retail partners, and received recognition as Australian employer of choice in 2017.
Robbert joined PepsiCo in 2015 and has a wealth of experience in fast moving consumer goods, both in the United States and globally. Robbert was previously Vice President and General Manager of Kimberly-Clark Australia, New Zealand and the Pacific Islands and Global Vice President Baby and Child Care, overseeing Kimberly-Clark’s $8Bn Huggies, Goodnites, and Pull-Ups brands in Irving, Texas. Robbert also spent almost 16 years at Procter & Gamble in a variety of general management and marketing roles. A truly global leader, Robbert has extensive professional experience in both developed and developing markets, having run businesses in North America, South America, Europe, Middle East, Africa, and Asia Pacific. Robbert has worked across multiple FMCG categories and has been recognized for exceptional brand building and innovation, achieving several marketing awards.
Known for fostering a happy and healthy workforce, Robbert is a proponent of work-life-balance, and supportive of employees taking time to be “a hero at home to be a hero in the office.” Robbert holds a Master’s degree from the Maastricht University School of Business and Economics.
*Robbert is available for interviews upon request.