• 04-APR-2019

Life Cereal Announces Nationwide Contest For New Advertising Campaign

Parents can enter their child for a chance to audition for a Life ad
CHICAGO, April 4, 2019 /PRNewswire/ -- The simply sweet taste and wholesome goodness of Life Cereal have made it a longstanding favorite with kids and adults. Now, Life, owned by The Quaker Oats Company, a subsidiary of PepsiCo, Inc., is launching a nationwide contest to help the brand find the next face to include in an upcoming ad for its beloved cereal. The resulting ad will aim to remind everyone of Life Cereal’s great taste and nutritional benefits.
“Though four decades have passed since the ‘Mikey Likes It’ commercial, Life Cereal still has a great taste kids love and the nutrition parents want, just as it did when Mikey first tried it many years ago,” said Robbert Rietbroek, Senior Vice President and General Manager of Quaker Foods North America. “Through this nationwide contest we’re excited to build enthusiasm for Life among the next generation and remind their parents of its great nutritional benefits.”
Parents of all children between the ages of 4 and 8 are encouraged to participate. To enter, parents can simply upload a video of their child reading a prepared script to LifeCastingContest.com now through April 27, or attend a live contest casting call that will be held at five Walmart locations in the following metro areas: Charlotte, Dallas, and Los Angeles on Saturday, April 6; and Chicago and Orlando on Saturday, April 13. Following are the exact addresses for each event:
  • Saturday, April 6th from 10am – 2pm
    • Charlotte: Walmart store number 4574 at 5825 THUNDER RD, CONCORD, NC, 28027
    • Los Angeles: Walmart store number 4132 at 9001 APOLLO WAY, DOWNEY, CA 90242
    • Dallas: Walmart store number 2667 at 7401 SAMUELL BLVD, DALLAS, TX, 75228
  • Saturday, April 13th from 10am – 2pm
    • Orlando: Walmart store number 5420 at 3250 VINELAND RD, KISSIMMEE, FL, 34746
    • Chicago: Walmart store number 5485 at 2500 W 95TH ST, EVERGREEN PARK, IL, 60805
Entries will be judged on acting ability (40%), ability to articulate clearly and convincingly (40%), and on-camera presence (20%). Up to three finalists will be announced in May and receive a trip to Los Angeles, California for a chance to audition and potentially be part of a Life Cereal ad.
Each tasty square of Life Cereal is made with whole grain goodness, offering at least 19 grams of whole grain oats and wheat per serving. It is available in Original and Cinnamon at retailers, including Walmart, nationwide.
About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 140 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter and Instagram @Quaker.
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $64 billion in net revenue in 2018, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. For more information, visit www.pepsico.com.


  • Tyler Krivich
    Assistant Account Executive
    United States
  • Miranda Coello
    Senior Account Executive
    United States