Karen D. of Boston Wins $250,000 Through Quaker’s Contest with her Savory Apple Cheddar Rosemary Oatmeal Inspiration
CHICAGO, February 21, 2017 – America has spoken, Apple Cheddar Rosemary takes the grand prize. The Quaker Oats Company, a subsidiary of PepsiCo, Inc., today announced that Karen D. of Boston submitted the winning flavor and will take home the grand prize of $250,000 for Quaker’s Bring Your Best Bowl Contest. Her Instant Oatmeal flavor, Apple Cheddar Rosemary, is on shelves nationwide starting this month.
“We created the Bring Your Best Bowl contest to inspire people to think about the versatility of oats, and that’s exactly what our winner Karen delivered with her unique flavor combination,” said Becky Frankiewicz, senior vice president and general manager of Quaker Foods North America. “For 140 years, Quaker has been committed to bringing the whole grain goodness of oats to more people in more ways, more often, and we are so excited to continue to do so with this new savory oatmeal.”
Karen is a resident of Boston where she works in the communications industry. When her fiancé had surgery and could no longer eat crispy foods, she started whipping up oatmeal as a dinner staple. Looking to put a new twist on dinner, Karen created an oatmeal recipe that transformed the savory flavors of her signature apple, cheddar and rosemary flatbread into a flavorful dish her fiancé could enjoy. Made with a delicious blend of savory and sweet, combined with an aromatic hint of rosemary, the dish inspired her winning Bring Your Best Bowl submission and is now the newest Quaker Instant Oatmeal flavor.
“I have a passion for cooking and love developing new, unique recipes that use everyday staples from my pantry, especially oatmeal because of how versatile it is,” said Karen. “Through this contest, Quaker inspired me to expand my creativity to transform one of my favorite recipes into an oatmeal flavor everyone can enjoy, any time of day.”
The Bring Your Best Bowl contest challenged people to submit ideas for the next Quaker oatmeal flavor using two to five ingredients. Last fall, three finalists were selected from more than half a million submissions, and the limited-time flavors were made available at stores nationwide, giving America the chance to sample and vote for their favorite, and Apple Cheddar Rosemary came out on top.
The two runner-up finalists, who submitted Vanilla Chai and Lemon Ricotta Pancake, will each receive $5,000 to recognize their unique and creative inspirations.
Instant Quaker Oatmeal Apple Cheddar Rosemary is now available on store shelves nationwide for a limited time. For more recipe inspiration and to learn more about the contest visit BringYourBestBowl.com.
About The Quaker® Oats Company
The Quaker Oats Company, headquartered in Chicago, is a unit of PepsiCo, Inc., one of the world's largest consumer packaged goods companies. For more than 135 years, Quaker's brands have served as symbols of quality, great taste and nutrition. Quaker® Oats, Quaker® Rice Cakes and Quaker Chewy® Granola Bars are consumer favorites. For more information, please visit www.QuakerOats.com, www.Facebook.com/Quaker or follow us on Twitter @Quaker.
PepsiCo products are enjoyed by consumers one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $63 billion in net revenue in 2015, driven by a complementary food and beverage portfolio that includes Frito-Lay, Gatorade, Pepsi-Cola, Quaker and Tropicana. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including 22 brands that generate more than $1 billion each in estimated annual retail sales.
At the heart of PepsiCo is Performance with Purpose – our goal to deliver top-tier financial performance while creating sustainable growth and shareholder value. In practice, Performance with Purpose means providing a wide range of foods and beverages from treats to healthy eats; finding innovative ways to minimize our impact on the environment and reduce our operating costs; providing a safe and inclusive workplace for our employees globally; and respecting, supporting and investing in the local communities where we operate. For more information, visit www.pepsico.com.